We could pull up all sorts of statistics about how a monthly newsletter retains your current customers while winning you new ones.
Or we could debate with naysayers and stack my numbers against yours, we could do that.
How about, we publish a monthly newsletter because it’s the right thing to do!
Think of it like changing the oil in your car every three thousand miles.
When you change the oil in your car, you don’t see or feel any immediate gratification.
Your car doesn’t immediately go faster or even look better.
You do it because it will make your car last longer and serve you better.
It’s like that with a newsletter.
You publish a newsletter every month because it’s the right thing to do for your business.
Most of the time you won’t see any immediate gratification.
Customers may not mention that they like your newsletter, and you may not hear your cash register ring more within, like, 3 days after mailing it.
It is the right thing to do for your business.
Here’s what I know about newsletter marketing from almost 40 years of experience.
The companies that publish a monthly newsletter, month in and month out like clockwork, will have stronger, longer lasting relationships with their customers and clients.
And, as history has shown, they will have more repeat and referral business.
Publishing a monthly customer newsletter is simply the right thing to do.
So there you have it – I can’t say it any more clearly!
I’m truly happy to share what I’ve learned about what I constantly refer to as the magic of newsletter marketing.
Now it’s up to you.
Only you can take action to get and keep more customers now.
Only you can take action to build healthier, stronger relationships with your customers, clients, and prospects and boost your profits by doing more repeat and referral business.
Now go do it!
I wish you much newsletter marketing success!
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