You have started e-marketing campaign for your product and you are about to send newsletters to targeted clients; there are so many distribution options that can suite your mailing list size, your budget and your technical expertise. One of such options is your ‘email client’; using your regular email client such as Outlook or Thunderbird is the best way of sending a well-designed and nicely written newsletter to a handful of recipients. This is cheap and efficient way of sending newsletters to the list of recipients.
You can also install your own Mailing List Scripts if you know how to do. This is quite an efficient and effective way of sending newsletters to the targeted list of clients if it is growing day by day. If you have installed a mailing list script, such as PHPList on your own web server, then it can handle all the subscribers. This can save you time and you can utilize that time in creating your next newsletters.
You can also consider using a different email services, such as Aweber. This is a bit expensive than the other options, but it is also more flexible. Using a particular service can make you get to store up a series of emails in an auto-responder sequence that will be sent out automatically at a set time or interval. One of the other smartest ways of sending newsletters to the list of your subscribers is to broadcast messages to your list. It ensures that the recipients receive the messages well in time. In short, selecting the distribution way depends on your actual requirements. You can go with any of the distribution options as per your requirements and demands. So, whatever the way you select, it should be result oriented.