1. Name: A catchy, appropriate name will make your newsletters memorable, and will set you apart from others. It doesn’t have to be a ridiculous name created from the weirdest words found in the dictionary. It just has to appropriately convey what your newsletter is about. If people know what your newsletter is about through the name, you will have an audience. It helps to know your audience, too.
2. Newsletter Personality: Make sure you know exactly who your audience is because then you can tell them what they want to know. By knowing who your audience is, you can give your newsletter a personality. Do you have an audience of older women, or young college kids? Different audiences require different styles of writing. If your audience can take a joke, make your newsletter humorous, but if they’re serious, it would be risky to write a newsletter filled with jokes. Let the personality of your audience shape the personality of your newsletters.
3. Specialize: Specializing your newsletters will get you more readers, since readers on the Internet are usually looking for specific information. If your newsletter has text that doesn’t have any new or helpful information, they’ll just ignore it. Eventually, they’ll unsubscribe from your newsletter and find something more helpful. People subscribe to your newsletters because they want to read something they haven’t read before, so don’t waste their time with recycled information.
4. A Photo of Yourself: If there is a photo of you in your newsletters, the audience thinks the information is more credible. They will believe that a real, trustworthy person is physically talking to them. People will also associate your image with your newsletters, which will boost your newsletters’ credibility and set it apart from others.
5. Revise through Feedback: Your subscribers’ feedback is absolutely essential. You should learn what textual and visual layout they prefer, because if they can’t read your newsletter, there’s no point in subscribing. Figure out what kind of information your subscribers want to read. Even if you mess up and get negative feedback, you can always learn from your mistakes and correct them. Don’t keep publishing the same newsletter if your audience doesn’t like it. A newsletter that keeps improving will get more subscribers and readers.