One of the best ways for your company to increase its sales and profit is creating a newsletter. When people subscribe to your newsletter it’s similar to meeting a new person. You want to be interesting and engaging. Your main goal is to create a bond with the person reading the newsletter. Here are some tips and pointers of what to do and what NOT to do when choosing the content that will be in your newsletter.
Let’s look over some of the aspects of your newsletter that you may want to put in, but shouldn’t. An unsuccessful newsletter can sometimes be described as an advertisement. This can harm a newsletter because the reader begins to question why they subscribed to an ad. No one likes to receive “junk mail” so why would someone subscribe to what eventually becomes something they regularly delete every week?
Now let’s look over what you SHOULD put in your newsletter. A successful newsletter is one that builds a bond between you and the reader. Include topics that are relevant to them. This can include any kind of advice they may use themselves when working. You can also provide new information about the type of business you share with the reader. This is the type of information that is useful to the reader. When the reader sees that your newsletter benefits them, they will continuously read it and even look forward to it.
You should also include in a beginning article relevant to the entire newsletter. This helps the reader better understand the main contents of the newsletter. It is up to you what you put in as the beginning article. You can include an article specifically explaining how to do something that may be relevant to the industry. Another interesting beginning article is perhaps a real life story of someone using a product of yours.
You may be asking yourself at this point “Where does the beneficial marketing aspect of the newsletter come in?” Even though you don’t want the newsletter to become an advertisement, you should still talk about your products within the newsletter. There are ways to do this without jeopardizing the integrity of your newsletter. It’s good to mention in your newsletter the various products and services you offer. However, when you mention these products and services, you should make sure it comes across to the reader that you are benefiting them and not yourself. This maintains the precious bond you have built.
Finally, along with any future updates about the company, you’re going to want to include a way for the reader to unsubscribe. This gives the reader control to choose whether or not they find your newsletter relevant. Remember, the most important thing is to make sure your newsletter is engaging enough that the reader won’t want to unsubscribe.