The power of newsletters began in the 1980s, and has gained popularity recently due to how well they work to increase profits. Advertising for products has been around since the dawn of capitalism, but it has only been in the last twenty years that certain products have been featured in newsletters designed specifically to increase demand for them. When in a store, many people can be persuaded to buy the item, due to its practicality or necessity, but marketing schemes weren’t doing as well at selling specific items. Newsletters were created to educate the masses about these specific products and to draw more attention to the specifics rather than the overall company.
For example, a bicycle shop could have specific cycling clothes that are great for avid cyclists, but do not sell well because no one knows about them. If they are inexpensive to make and produce a sizeable profit with each purchase, a newsletter may be sent out to educate customers about the advantages of such products. By educating people, your business is likely to sell more of the profitable item by producing an inexpensive newsletter.
Newsletters are so valuable because they can be sent out to a large audience. Many times, companies send out their newsletters to previous customers, so they are great for ensuring repeating customers. If you mail it to everyone on your customer list, you will be able to give even one-time customer chances for great deals and new product info, possibly ensuring more business.
If you want your business to succeed, newsletters are a must. Not only do they bring old customers information, but they bring new customers into your store, already informed and ready to buy. In recent years, newsletters have seemed to be magical marketing tools that can do wonders for your business.