The key to building an army of faithful readership is to write effective newsletters. Effective here means that your newsletters are interesting, appealing, attention grabbing and informative enough to be able to keep your readers wanting for more. You might be surprised how some small changes might affect your newsletters drastically. Here are some tips on how to write effective newsletters.
First of all, when writing your newsletters, make sure to keep it as simple and accurate as possible. Don’t try to use big words or long phrases to sound ‘intelligent’. It might be carefully structured, however it is annoying to read. Use short phrases and words that describe them straight to the point. You want your newsletters to be interesting, not boring and complicated like a school textbook.
Aside from keeping your paragraph and phrases short and accurate, be sure to avoid using too much jargons, terms and technicality. Remember, that not all of your readers are ‘experts’ like you are, therefore if you have to use big words or jargon, have the tendency to explain about it without patronizing your readership.
When you are writing newsletters, imagine that you are talking directly to your subscribers, or you are giving a speech. Avoid using passive voice and focus more on first person writing. Don’t be afraid to inject in your personality into your newsletters. Your subscribers would appreciate you being honest with them about who you are. However, keep all the rudeness aside and be as respectful as possible.
Writing effective newsletters is not as hard as you think it is. All you need to do is to keep paragraphs short, sweet and accurate as possible. Be straight to the point and direct. Not to forget to be yourself, and you will have yourself effective newsletters.