Finally, you have gotten the amount of subscribers that you’ve always wanted to. You have reached your target. So what to do next? The hardest part perhaps – you want to maintain their loyalty. The worst thing that could happen is your subscribers unsubscribing to you. It usually ends in three ways:- the first is they just stay on your list. The second is they ignore your newsletters. The third is when they unsubscribe to you, and when they do, you know you are doing something terribly wrong with your current campaign. These are some tips to help make your newsletters much more effective.
Always use your newsletters as a means of pre-selling rather than trying to sell aggressively or promote shameless promotions or talking about how good you or your products are. It is annoying. People sign up for newsletters for two reasons only – to learn more about your products or services, as well as to receive free information from you regarding your niche. So stop trying too hard to sell, and use the method of selling subtly and focus more on pre-selling.
Pre-selling can be done by giving your subscribers free, quality and useful information through your newsletters. This is what most of them want. Give them information that they could immediately use or apply to their current situation, without telling them the extra secret that is inside your products. This will tease them, and it works as a pre-sell. Dish the dirt, but not all of them.
You should also talk about the benefits of the products once in a while and how it will be able to help your subscribers if they purchased them. Once again, do not try to sell. Use subtlety in your newsletters, and your subscribers will be more than happy to purchase for you when the time comes.