Newsletters are considered to be a web marketer’s secret arsenal to sell and promote to subscribers in a subtle way. However, the e-mails sent out as newsletters need to be written in away effective enough to garner the attention of subscribers. Effective writing of newsletters could either make or break an e-mail marketing campaign. Here are some few simple tips you could incorporate when writing newsletters to make it even more effective.
A study showed that 72% of people claims that the use of bullet points attract them to continue to read an article. The human eyes naturally likes organized layouts, things that are easy to read. So the next time you write, it is better to present your points in bullet points. Make it short and sweet enough to keep your subscribers reading. It is normal for people to skim through something before they read, hence, the detection of bullet points from the eyes would have them eventually stick to read.
Another important tip when writing is to proofread. It is ridiculous how most people after writing, they do not check what they had just written, or proofread before sending it off. At least ensure that your newsletters are written in proper grammar with no spelling mistakes. How do you expect the subscribers to read something with bad grammar and bad spelling? It is annoying, and you are only encouraging them to unsubscribe from your list.
Finally, do not blatantly sell and promote your products or services. It is annoying. Unless you mentioned earlier beforehand at the opt in form that this newsletter is all about promotions, try not to market too aggressively to your list. Your newsletters should be highly informative with subtle pre-selling. These are among a few tips to help you improve and write better newsletters.