So once you have gotten plenty of subscribers to your newsletters, what’s next? Ensuring your loyalty, that’s what. You do not want your subscribers to unsubscribe to your newsletters. If they do, you should slap yourself in the face. After all, they have two options if they do not like your newsletters, either to ignore your e-mails or to take the effort to unsubscribe. If they take the initiative to actually unsubscribe, something must be very wrong. Here are some tips to keep in mind when writing newsletters.
First of all, look back at what you write at your opt-in page. Do you offer them something free in exchange for their opt-in? If yes, your subscribers are not the correct crowd for you to market and sell shamelessly. You have to use a subtle approach and soft pre-selling. Decrease your unsubscribe rate by promoting less. So what do you do instead?
Offer them quality information. Free, high quality information. That is what your subscribers want. Do not give them half effort information, as if though you are only doing it because you have to. Provide them information with genuine intentions to help them. Your personality is actually quite visible through your writing in your newsletters. You want them to love you, not be annoyed by you.
Next, train your subscribers to how you want them to be. If you want them to click on your links, always insert links, and always have them to click on something to get something. It should soon become a habit of theirs when it comes to your newsletters. This also works to generate traffic for your website.
There are so much more tips when it comes to writing newsletters, but these are the few important ones that you should keep in mind when writing them. Make your newsletters much more effective with these tips.