Newsletters are essential when it comes to web and e-mail marketing nowadays. It serves as a platform to connect the bridges between you and your customers. However, it is common nowadays for people to sign up for a newsletter, but end up not reading it at all. This is due to the fact that most people when writing an e-mail to be sent out for their newsletter – do not do it well. There is no impact. It creates no reason for the subscribers to read. Here are some few simple tips on how to write impactful newsletters.
Always think about this concept, for every subscriber, if they were continue to read, they want something. It is the basic principle of WIIFM, which means “What’s In It For Me?”. Always offer them quality information, and never ever empty talk, or “boast” about yourself, your expertise or how good your product is. Simply put, it is annoying to receive such aggressive marketing e-mail. It makes your subscribers unsubscribe, which is something you do not want.
Another thing when writing newsletters, use easy and simple words. Do not let your sentences go on and on and on. It is annoying and hard to read. Most people skim through an e-mail before reading it, and if they find it, well – “difficult”, they would just delete it. Avoid using jargons, and keep paragraphs as short as possible, around 6 lines maximum. When it is easy to read, and more ‘white space’, psychologically, they would continue reading on.
These are only two simple tips among many more when it comes to writing impactful newsletters. Try to follow these few simple tips and you should be able to attract more subscribers to actually read your newsletters. Now that is a first step to a successful newsletter campaign.