It does not matter how much subscribers you have subscribed to your newsletters, it does not make any difference if none of them actually open up to read your e-mails. Newsletters are the perfect opportunity to promote, and pre-sell. Before you could accomplish those, the first thing you need to do is to grab your subscribers attention, and get them to read the entire e-mail. Here are some tips on how to grab your subscribers attention to open and read your newsletters.
The most important element of successful newsletters is to use intriguing subjects, just like the headlines that you see in newspapers. Admit it, you would only read articles in the newspapers with headlines that catch your attention. You need to have a subject title intriguing enough to pull the attention of your subscribers. List out a few ideas for the headline of your e-mail, and try to narrow it down. Put yourself in your subscribers shoes, and ask yourself, would you open up an e-mail the following subjects.
Another important things to remember once you get your subscribers to open your newsletters, is to get them to stay and read the entire e-mail. There are two tips for this. The first one is to have a strong first paragraph. You need to have a strong introduction to have them keep reading. A weak first paragraph would not be able to hold their attention for long. The second tip is to have your title relevant to your content. There is nothing more annoying than to have misleading titles for your newsletters.
Remember these three basic tips: Use compelling subject titles, have a strong and interesting first paragraph, and ensure the connection and relevance of the subject title with the content of your newsletters and you would not have problem attracting readership.