Newsletters are an essential tool for internet marketers. It is a way to reach out to customers, and at the same time subtly promote and pre-sell. However, designing your own newsletter templates could be a hard thing to do, especially when you are not so good with your inner artist as well as do not know HTML programming skills. This is where HTML based newsletter templates would be able to help you.
HTML based newsletter templates are the most popular choice compared to the other types of newsletter templates such as PDF, plain text, PSDs and many more. This is because it is much more easier to develop newsletters based on existing ready-made HTML newsletter templates. It is much more efficient compared to PDF format which eliminates the need of subscriber downloading the newsletters, it is more beautiful compared to the plain text format as you could add graphics and images, and it is much more cost-effective compared to PSD format as you do not need to invest in expensive software to use it.
HTML based newsletter templates also enables you to fully customize your templates. However, you need some knowledge on HTML coding. You need not worry as there are plenty of HTML cheat sheets accessible on the internet, and most newsletter templates come with instructions on how to customize the newsletter templates according to your needs. The more customizable the templates, the better they are.
Ne sure to choose ones that are designed professionally. There is much difference between professional designed newsletter templates and the amateur ones, but that is a topic on its own. It would benefit you to use newsletter templates if you currently have your own newsletter campaign running as it would able to give you that professional look like those of huge companies and popular brands.