Welcoming new clients to your business shows your audience you truly care about your customers and sets a positive tone.
It’s also a great way to say who you are currently working with.
That is using the power of association.
Often you see partial lists of customers on a business’s Web site or in their brochure, if they do those.
(I’m not a fan of brochures – newsletters are better.)
Those customers’ names can draw notice to your business, especially if you have some recognizable names.
Adding client profiles is a great way to build content.
Client profiles can be great sales tools too – though I recommend you keep them short and to the point.
A client profile that’s a page long is a real yawn, and people will not read that.
When I do client profiles, or when I do them for my corporate clients, I ask clients questions in the form of an interview, questions that I know will elicit the answers that I want.
For example, “How has using this product benefited your company?”
You can either use their answers verbatim, or you may edit them a little bit, depending on how their answers go.
Then you can turn that content into an article for your newsletter.
Overall, just printing and mailing a customer newsletter is like rolling out the Welcome Wagon.
Now, welcome your new opportunities, new revenues, and new profits.
Let’s work together and get you a Customer-Loving™ newsletter that invites prospects to hire you, and customers to stay longer and refer their friends.
We’ll even print and mail your newsletter.
If you need a custom article written for your newsletter (or blog), that’s us too.
Don’t let your prospects and customers read your competitor’s newsletter because you didn’t have one for them!
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