Your customers may not be ready to buy – or even need – your product or service today.
But when they are, they want to work with an experienced professional they feel they can trust.
Consider your own situation.
Think of all the types of services and professionals you don’t need — until you need them.
Funny thing – when you need them, you NEED them.
It’s either urgent, confusing due to so many options, or both.
These include many types of businesses and service professionals you may need just once in your life – but when you do, it’s URGENT and usually HIGH-TICKET.
Consider the following:
- Wedding Planner / Florist
- Divorce Attorney
- Personal Injury Attorney
- Elder Law Attorney
- Cleaning Service (Residential / Commercial)
- Computer Repair / IT Consultants
- Dentist / Endodontist
- General Practice Doctor
- Swimming Pool Maintenance
- Roofing Repair
- Video Production / Editing
- HVAC Maintenance / Repair
- Garage Door Installation / Repair
- Automotive Maintenance / Repair
- Automotive Sales Dealership
(Can this work for your business, too? Sure it can.)
Now let’s turn the tables and look at it through your prospect’s eyes.
See, through your newsletter, you’re now able to build a relationship and the reputation of an expert with people who don’t need you right now.
When your prospects DO need you, a customer newsletter helps ensure you’ll be the first name they think of.
You’ll get that first phone call.
At that point, it’s yours to win or lose.
People want to do business with someone they trust.
So when they are ready for what you offer, they’ll turn to you.
When is now the best time to let them know YOU are ready for them!