Your customers may not be ready to buy - or even need - your product or service today. But when they are, they want to work with an experienced professional they feel they can trust. Consider your own situation. Think of all the types of services and professionals you don't need -- until you need…

It's starting to come full circle for us, you and me. We're already talking about how your customer newsletter helps you keep your current customers, gain new customers, and build your credibility in the marketplace. Do you still check your mail? What's in there? Credit card bills and credit card offers? I'll bet you also…

The deeper magic of newsletter marketing is how customer newsletters help you build credibility. Here's how it works. When people read your brochure, they treat it as a piece of marketing literature. But when those same people read your newsletter, they read it like a publication - not as a sales pitch. People tend to…

Recently, we showed you how printed customer newsletters help you keep (retain) more of the customers you already have. Now, let's get you more new customers. Good, informative articles give your newsletter what marketing pros call "pass-along value." Since your customers value your products or services, they like to tell other people about them. But…

So far, perhaps you’ve seen that newsletter marketing is a proven marketing tool that helps you to build an all-important fence around your customers or clients. But how exactly does producing a newsletter benefit you and your business? Over the next few editions, we will show you seven secret ways newsletters bring sweet success. Here's…