One of the big issues people have with reaching customers is overcoming objections. People tend to be suspicious of anything that they feel is trying to coax them into buying or doing something. What tends to work better is an approach that makes people feel connected and engaged. This is where newsletter marketing comes…

  "Send your customers and prospects a monthly printed newsletter", they say. (Okay, by "they" I mean "I".) Now you're thinking, that's a lot of work. You have to: Hire a layout designer with some pizazz in the digits to create an attractive design Write enough content to fill 2 or 4 pages Work with…

  One of the most common objections I hear about No Hassle Newsletters goes something like this: "Jim, I know your product is great. I love how we get over 20 pages of content every month, and you even have custom newsletters for specific industries and niches on your website. I even notice you do…

  I was creating Dream Businesses long before the internet became a thing. Before I was old enough to legally drink, I was boosting a bike shop's revenues and profits through creative writing in the newsletter they sent to customers and prospects. Later on, I was writing a newsletter for Target. (True story - ask…

You want your newsletter to help you get more new customers -- and help existing customers refer new business your way. Good, informative articles give your newsletter what marketing pros call “pass-along value.” Since your customers value your products or services, they’d like to tell other people about them, But most of them just don’t…

How many marketing messages bombard you every day? In 2007, the research firm Yankelovich, Inc. set out to answer that question for people who live in New York City. The answer was five thousand messages a day. Every day. That was a while ago. How many messages do you think people see today, as they're…

We could pull up all sorts of statistics about how a monthly newsletter retains your current customers while winning you new ones. Or we could debate with naysayers and stack my numbers against yours, we could do that. Let's not. How about, we publish a monthly newsletter because it’s the right thing to do! Think…

What I’m going to tell you now should shake you to your core: If you’re not in frequent contact with your customers, clients, and prospects - and by that I mean monthly contact, at a minimum - chances are very high that they will forget about you. According to statistics compiled by the Direct Marketing…

Customer newsletters build stronger and more profitable relationships with your customers, clients, patients, and prospects. Engaging, entertaining, and interesting are the keywords here - can't be boring. Our super simple, yet highly effective newsletter marketing formula makes this happen. Also - we can customize your No Hassle Newsletter template to your specific business! In the…

Newsletters are a form of viral marketing that can be taken anywhere. They are received at your prospect or customer's office, sure. But then they are taken home, on a plane, to the kids' soccer games - everywhere. And when the newsletters are informative, fun, and easy to read, they are not thrown away. People…