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Everyone loves a good deal. That includes - actually, I could say especially includes - your affluent newsletter readers. Mention a special product or service or an upcoming promotion. Or come up with samples or trial offers to get them to return to your business. For example, if you have a coaching program, a lot…

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Newsletter readers and customers love a good story. Don’t just describe what you do. There are certain times when you’re writing articles in your newsletter where you can be selling - that's fine. After all, newsletters are sales letters in disguise. But there’s a way to do that so that it reads like a success…

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Facebook advertising. Social media. Webinars. Podcasts. Bot messaging. Livestreams. Speaking from stage. Press releases. Publishing books. All of these are great ways to build brand awareness, generate referrals and repeat business, and increase your profits. I do all of them myself, and they work great. How Many "Hot" Tactics And Strategies Have Come And Gone?…

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