From time to time, people I speak with about No Hassle Newsletters say it's not worth it to send a printed customer newsletter, because nobody checks their mail. Not so. Let Me Count The Ways... Maybe they don't check their mail every day, since they have a lot of stuff on automatic payment so…

  Welcoming new clients to your business shows your audience you truly care about your customers and sets a positive tone. It's also a great way to say who you are currently working with. That is using the power of association. Often you see partial lists of customers on a business’s Web site or in…

Everyone loves a good deal. That includes - actually, I could say especially includes - your affluent newsletter readers. Mention a special product or service or an upcoming promotion. Or come up with samples or trial offers to get them to return to your business. For example, if you have a coaching program, a lot…

Newsletter readers and customers love a good story. Don’t just describe what you do. There are certain times when you’re writing articles in your newsletter where you can be selling - that's fine. After all, newsletters are sales letters in disguise. But there’s a way to do that so that it reads like a success…

Short, helpful articles about services you offer are the kind of pieces that generate pass-along referrals. Pass-along value makes your newsletter a great way for your current customers to refer you to their friends and colleagues. You’re the expert on your business and what you do. Tell them about new developments. Introduce them to new…

Great customer newsletters are filled with things that customers want to read. Most customers want to read articles and stories that are interesting and informative. Sure, some articles will obviously have to do with your company, products, and services. But there is a limit to how much your newsletter should be about your company, or…

Here’s the cold hard truth about your customer newsletter: It’s not about you and what you want to write about. Rather, it’s about what your customers want to read and what is of interest to them. You’ve heard that you must “know your audience.” A good way to do that is to get a mental…