If you run a business, you are probably always on the lookout for new ways to bring in new customers and create customer loyalty with your existing customers. Let’s face it, we all know that every company has plenty of competitors and your business needs every edge it can get. Have you thought about publishing a newsletter to reach out to your customer base and attract new customer? You can do your company a lot of good by producing a newsletter that offers killer content for your target audience.
Start a Mailing List
Before you can send an email newsletter to your customers, you need to have a mailing list. If you have email addresses for your current customers or prospects, start there. You will also want to get a sign up form on your website as soon as possible. Every person that visits your website is a potential customer. Your objective in putting up a sign up form is to not let anyone leave your site without capturing their contact information. The more people you can get to sign up for your newsletter, the more prospective customers you will be reaching with industry news, helpful hings and information about your products and services.
As you start sending out email newsletters to readers, you will be forging a relationship with them. The ultimate goal of business branding and marketing is to make a person consider your company first when they have a particular want or need. By staying in constant contact via a company newsletter, you are planting seeds to be the first company they consider when they think about your industry or niche. Newsletters make you the expert and your company the go-to resource for your customers and prospects.
Make sure that you don’t turn your newsletter into a sales letter. Don’t use this valuable communication device as nothing more than a way to tout your products and push the hard sell on your readers. Offer them useful information and valuable resources in your newsletter. There is certainly nothing wrong with mentioning your products, but don’t make that the focus of your newsletter. People don’t appreciate the hard sell when they are trying to get useful information. There’s a time and place for more aggressive sales tactics – your newsletter should not be that place.
Offering industry news, sneak peaks of new products, and helpful how-to articles are great ideas for content in your company newsletter. When you bring value to the life of your customers, they will return the favor by becoming loyal customers to your company.