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Customers - the ones you have now, and the ones you'll have soon - love a little humor and a good laugh. Just because newsletters are serious business doesn’t mean you should be long-faced and serious all the time. Lighten your message with gentle humor. Obviously, you’ll want to use non-offensive humor - keep your…

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Everyone loves a good deal. That includes - actually, I could say especially includes - your affluent newsletter readers. Mention a special product or service or an upcoming promotion. Or come up with samples or trial offers to get them to return to your business. For example, if you have a coaching program, a lot…

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