Niche celebrity branding is the art of making people aware of who you are, what you do, and how you’re different from and better than the competition. Many marketing authorities cover the subject of branding with a lot of mumbo jumbo. Here are the basics, plain and easy. You want to have a little bell…

Your customers may not be ready to buy - or even need - your product or service today. But when they are, they want to work with an experienced professional they feel they can trust. Consider your own situation. Think of all the types of services and professionals you don't need -- until you need…