What I’m going to tell you now should shake you to your core: If you’re not in frequent contact with your customers, clients, and prospects - and by that I mean monthly contact, at a minimum - chances are very high that they will forget about you. According to statistics compiled by the Direct Marketing…

Customer newsletters build stronger and more profitable relationships with your customers, clients, patients, and prospects. Engaging, entertaining, and interesting are the keywords here - can't be boring. Our super simple, yet highly effective newsletter marketing formula makes this happen. Also - we can customize your No Hassle Newsletter template to your specific business! In the…

Newsletters are a form of viral marketing that can be taken anywhere. They are received at your prospect or customer's office, sure. But then they are taken home, on a plane, to the kids' soccer games - everywhere. And when the newsletters are informative, fun, and easy to read, they are not thrown away. People…

Niche celebrity branding is the art of making people aware of who you are, what you do, and how you’re different from and better than the competition. Many marketing authorities cover the subject of branding with a lot of mumbo jumbo. Here are the basics, plain and easy. You want to have a little bell…

Your customers may not be ready to buy - or even need - your product or service today. But when they are, they want to work with an experienced professional they feel they can trust. Consider your own situation. Think of all the types of services and professionals you don't need -- until you need…