Recently, we showed you how printed customer newsletters help you keep (retain) more of the customers you already have. Now, let's get you more new customers. Good, informative articles give your newsletter what marketing pros call "pass-along value." Since your customers value your products or services, they like to tell other people about them. But…

So far, perhaps you’ve seen that newsletter marketing is a proven marketing tool that helps you to build an all-important fence around your customers or clients. But how exactly does producing a newsletter benefit you and your business? Over the next few editions, we will show you seven secret ways newsletters bring sweet success. Here's…