Bottom line: your customers are not interested in a newsletter full of ‘business’ stuff. You may be interested in what you do, but they’re not. They are busy and time strapped just like you.
The main job of a newsletter is to build stronger and more profitable relationships with your customer, clients, patients, and prospects. This cannot be done if you send them a boring newsletter all about business stuff.
Our super simple, yet highly effective newsletter marketing formula is this: Include one lead article about your business. This Page One article is your monthly success story. This is where you describe how one of your customers has benefited from one of your products or services. You can also include a shorter ‘personality based’ article to help them get to know you better – and that’s it! The rest of your newsletter, if you want them to read it, needs to be articles that are fun, interesting, informative, and entertaining.
By the way, your No Hassle Newsletter template can be easily and uniquely customized to your specific business by letting one of our talented designers create a custom masthead for you! To see just a small sample of the hundreds of custom mastheads we’ve created for our clients, please click here!
Here is just a partial list of the hundreds of industries our No Hassle Newsletter customers are in: