In simple terms, an email newsletter is just an email that contains information, and sometimes even graphics. It’s sent to anyone who subscribes to the newsletter. Businesses like to use email newsletters to communicate with people because it’s so easy.
Email newsletters make it easier for a recipient to respond to the email. With email newsletters, the recipient doesn’t have to physically mail a response back, which would take longer and require more effort. The easiness of sending an email back benefits your business since you are more likely to get responses back if they are easier to send.
It’s also faster for your business. An email newsletter lets you instantly send the same message to millions of people anywhere in the world. Physical newsletters make your recipients wait for weeks. Then, on top of that amount of time, your business would have to wait for weeks just to receive a response back because it will have been mailed by post.
Email newsletters also save your business lots of money. Free email services like Yahoo, Google, and Live let you interact with millions of people, and it doesn’t cost your business extra. However, you should take into consideration that free email services only let you send a limited number of emails. This is done to prevent illegitimate companies from sending spam. If you have a large number of people subscribing to your newsletter, you should opt for a paid email service. Even though it’s not free, it costs a lot less than a printed newsletter. With a printed newsletter, you would have to pay for paper, delivery, and labor. With an email newsletter, you can just pay your employees for their time and labor.
Email newsletters are also very organized. It’s easier to edit and design a digital newsletter as opposed to a physical one. Physical newsletters involve printing, storing and distributing. With an email newsletter, you can easily send and store information using your computer.
It’s also more organized because your business can filter emails related to your online newsletter. The subject line of the emails indicate if it’s relevant to your business, so you can respond to those emails and delete the rest. You can also see which emails have been sent or read. If you know who is receiving your emails, you can figure out a way to contact those who aren’t.