For the customer, there is something very satisfying about holding a print newsletter in one’s hands — more so, than say, accessing a newsletter online. It has something to do with the physicality of having the information in front of one’s eyes, and the convenience of being able to carry it anywhere. Companies would be remiss to pass up on such an opportunity to communicate with customers.
Newsletters, if they consist of strong copy and attention-grabbing design, can effectively strengthen the loyalties of existing customers, and even reel in new ones. However, this challenge may be daunting to those who do not know how to create print newsletters from scratch, who look at this marketing tool, and only see a complex interaction between elements of graphic design.
Luckily, using print newsletter templates gets rid of that problem altogether. It’s no longer necessary to create newsletters from nothing; these templates will provide you with the design and help you hook the reader with effective graphics, while you can work on other important elements, such as the actual articles themselves. Think of print newsletter templates as shortcuts — they provide you with readymade color schemes and the customary newsletter blocks for titles, articles, images, and other required text. The only thing that you have to do is simply fill in those blocks with content.
“But won’t all print newsletter templates look the same?” you might wonder. “I want my company’s newsletter to be different! Unique!” That’s not a problem. Another advantage to print newsletter templates is their variety. There is a sea of existing templates, with any color scheme and design combination one can imagine. If it turns out that none of them are satisfying, templates typically can also be modified.
You’ll find that, with the usage of print newsletter templates, you’ll be churning out a unique newsletter in no time!