Each day, more and more newsletters are popping up online. The reason? More businesses and marketers are beginning to see how practical newsletters can be when it comes to marketing means. Not only do newsletters provide a simple outlet to get your company name out there, but also they’re easy to start, with just three steps that anyone can do.
First, you’ve got to pick a topic. This topic will serve as the main idea of your online newsletter. There’s a wide range to choose from when selecting your newsletter topic because the options really are endless. This, however, can be both a blessing and a curse. With so many different subjects to choose from, selection can be overwhelming. But with the exception of newsletters centered on a specific company or organization, you really can choose everything and anything to focus on. The only other time you might have to zero in more specifically on a topic would be if you were looking to make a profit off your newsletter, which in that case, you’d want to select a topic that would maximize your earnings.
Next comes the title. The title plays a significant role in hooking your audience. You want to find a title that sums up the basis of your newsletter. Keep it short and sweet. A long, wordy title could turn your readers off. You want your title to be something catchy, but at the same time, keep it relevant to what you’re writing. For example, you’re interested in online newsletters about something as random as the struggles that women who walk in high heels everyday face. You have a choice between two online newsletters. The first is appropriately titled “Hell in Heels,” while the second is named “The Cons of Walking in High Heels Everyday.” Which one would you likely read first? The first one is short and to the point. It’s playful. The second title, however, may give you a basic gist of what the story is about, but it’s bland and lacks originality. Remember that first impressions are everything, and essentially, your newsletter title is what will determine whether or not new readers think you’re worth their time. At the end of the day, you want to keep your subscribers around, not lose them before they even get to the opening paragraph.
Last, but not least, there is the content creation. This is probably the most important step when creating your online newsletter because, well, it’s the basis of your entire article. Now that you’ve chosen your topic and narrowed down a title, you’ve got to work on filling out everything in-between. It’s important to not let any writer’s block get the best of you. But there are ways around even the biggest mind blocks. Refer to other articles based on topics similar to yours. This is a good way to get ideas on how to structure your own newsletter. You may even choose to rewrite one of the articles you found and make it your own.
Whatever you choose to do though with your newsletter is completely up to you. The subjects, titles and content you select are entirely your call. These three steps just serve as a guideline to get you on the right- and hopefully a successful- path.