How do you know if your newsletters are doing its job to help you with your internet marketing campaign? Many people know that having good subject lines are crucial in the success of newsletters. However, most do not know what they need to know in order to gauge the success of their current campaign. Here are three simple rules to help you write good subject lines for your newsletters.
Rule #1: Tracking for success:
First of all, you need to track your newsletters using web analytic tools. You should track the subscription and opt-ins, the amount of times an e-mail is being opened, and the clicks of the links in the body and content of your newsletters. These information would be able to help give you an idea if your campaign is doing good or not. With tracking, it also enables you to experiment with different subject lines for your newsletters.
Rule #2: Personalize:
With the information that you get from the tracking, you would be able to personalize the subject line of your newsletters based on what’s a hit. Your audience might like one thing, and respond less to another. Use the results that you have collected, and try to mix around with the things that they respond the most to.
Rule #3: Create urgency:
Creating a sense of urgency would attract attention like crazy to your newsletters. For example, have you ever subscribed to a newsletter, never open it before, but when you receive one e-mail with “Final Day To Receive 60% Discount Offer” in the subject line, you open it. Admit it, you felt the sense of urgency, and did not want to be left out. You should do the same with your newsletters to attract your subscribers to open up and read your e-mail.