When writing newsletters, most internet marketers fail to make theirs as personal as possible. Making newsletters very personal would create bond between you and your subscribers. It is a very important process and crucial to strengthen bonds with your readers through newsletters as it would make your subscribers very responsive. A responsive list is an internet marketer’s biggest and greatest asset, so start making your newsletters more personable by injecting your personality into your writing.
Adding in personality into your writing not only let your subscribers know that they are not receiving e-mails from a robot generating e-mails – but there is a real human being behind the newsletters. This is the first step to create a long lasting bond and a good relationship with your subscribers through your newsletters. It is also makes reading your newsletters much more fun. Be witty, be angry, be polite, and most importantly – be yourself in your newsletters.
Besides injecting personality into newsletters, another way is to have a paragraph telling about yourself. People love to connect in a personal way. They want to know regarding someone they are going to be affiliated with. For example, fans just love it when celebrities do something personal, like doing a shout out video to fans. Same goes to your newsletters subscribers. Letting them know about you is a good way to create bond through newsletters.
You could also write about how you are feeling, what did you do on the day you write your newsletters and so much more. Just by doing so, you give a glimpse of your life, an internet guru to your subscribers, who maybe are dying to know how you really are as a person. So inject your personality and make your newsletters much more personable to create long lasting bond with your subscribers.