Many businesses that are using newsletters as a form of web marketing tend to opt for the use of newsletter templates. Because of these, many designers are trying their best to meet up with the demands of the rising popularity of newsletter templates. However, before you decide to invest in a good and quality template, be sure that out of all the newsletter templates, you choose one which is consistent with your brand.
For starters, newsletter templates are often broken into categories, based on industries and niches. Narrow down your search based on your industry or niche because there are literally thousands of newsletter templates available online. This is also important as you do not want to project the wrong image branding of your business. For example, if your niche is food, it would be inappropriate to go with newsletter templates under the art theme.
Next, be sure to choose one of the newsletter templates that has a similar color scheme to those of your brand or business logo. As you will putting your logo at the header of the newsletter templates, it should have a matching color to go along with it. Inconsistency with color could project amateurish image to your subscribers, and this is a bug no-no. And yes, colors play an important role with establishing brand image, just like how Pepsi is with red, white and blue.
Newsletters are not only important to gap the bridge between business and customers, but it could also be used to create and project a brand image. Therefore, be sure that you choose one which is related to your niche or industry, as well as match the colors of your newsletter templates to the colors of your company, and you should be able to project and brand the image of your company.