The way your newsletter is designed and presented can speak volumes about your business, making your newsletter layout an aspect you don’t want to overlook. Your newsletter layout is your first chance to make an impact, so give it some thought!
The process of designing a newsletter layout begins in your mind. Before you begin anything, you should have an idea of what you want already mapped out in your head. Who is your target audience? What information might they want to know about? How would they want this information presented to them? You need to have all this figured out before you start the actual designing process. Your newsletter layout is the readers’ first impression so you want to make sure it’s a good one.
At the end of the day, you need to remember quality prevails over quantity. So keep your newsletter layout simple. Your audience is more concerned about the information in your newsletter than the layout itself. With this in mind, make sure your layout isn’t too distracting.
The format you choose matters too. The main formats used in newsletter are plain text, HTML and PDF. The type of format you choose for your newsletter also depends on the audience you’re targeting. HTML is a good format for sending pictures, but there are sometimes compatibility problems, so PDF might be a better alternative. Plain text is the most simple format so if your newsletter layout were a simpler one, this would be the best option.
With your newsletter layout, ultimately your audience determines everything so make sure you have their needs in mind from the beginning.