with the PowerAre you looking for a way to stay in touch with your existing customers and to attract new customers? Has your company struggled to find the right marketing tool to take your business to the next level? If you answered yes to either of these questions, you should begin sending out company newsletters to your customers and prospective clients. Newsletters can be a powerful way to build a strong relationship with your existing customer base and to increase that customer base by attracting new leads.

Newsletters – Electronic or Printed?

When you talk about newsletters today, a lot of people immediately think about email newsletters. These electronic newsletters have revolutionized the way that a lot of companies communicate with the public. While email newsletters can be very effective, many companies still rely on traditional, printed newsletters to reach their customer base. A printed newsletter may be very similar to the electronic version, but they have one quality that email newsletters can’t match – a real, physical reminder that might stay with readers for months to come. Most email newsletters are deleted and forgotten about, but a hard copy newsletter can stay with a prospect or customer for a long time to come.

One of the most attractive ways to get your newsletter printed is to go all out and get full color printing done. This costs more than a plain, black and white newsletter, but the end results are a much more impressive piece of marketing. In addition to getting nice, color printing done for your newsletters, it is also advisable to get a professional writer to help with the content. Of course, anyone can type up some content to put in your newsletter, but professional writers do these sorts of projects for a living and are paid to get results from their writing skills. A newsletter that is printed in color featuring content written by a pro, stands head and shoulders above the typical printed or email newsletter.

You want your company’s client communications to be professional. When you utilize the power of a professionally produced newsletter you are telling your customers something about the quality of products or services they can expect to get when they deal with your company. If you really want to show your customers how much you value them, take the time and effort to send a regularly scheduled, professionally produced newsletter. You won’t believe the return on this investment that your company will receive.

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