For your newsletter to be successful, you need subscribers. The whole point of a newsletter is for people to read it. Now, how do you get people to actually want to read what you have to say? This is where it gets tricky.
You want people to know your newsletter exists. You ultimately need to generate interest. Try attaching a link in the signature of any emails you send out. You could also team up with another business. Two is always better than one, so if you’re both putting word out there then chances are people will respond. Going off this same mentality, start collecting business cards. Email these people and ask if they’d mind being added to your newsletter list. Just make sure you get their complete consent before taking any action.
Then there’s pop-up windows- they might be annoying, but they’re effective. Anyone that visits your company’s website has the opportunity to pay a visit to your newsletter too.
Social networking sites like Twitter and Facebook are helpful in this case too. These sites are an effective way to get word out. Provide links so any followers or friends you might have can be easily redirected.
Word of mouth is the most effective way to get people to subscribe to your newsletter so take advantage of any opportunity that comes your way.