In today’s society, you can easily find advertisements wherever you go. You can find them in your local newspapers, on your favorite television networks, and also in your email. Companies are desperate to find places to put ads where people are sure to see them; they can even place ads on the food you eat! You really need to know how to stand out in a world where ads are literally everywhere.
Think about this: people who live in a metropolitan area like New York City are exposed to hundreds, if not thousands of marketing messages every day; that includes TV and radio commercials, print ads, billboards, and much more. However, the average consumer is not going to remember most of those messages; the consumer will only remember ads that really grabbed his or her interest. It might be difficult to truly stand out among so many advertisements, but there are you can use things such as newsletters to give your company an edge.
A newsletter is a simple and effective way you can advertise without spending a lot of extra money. Unlike “regular” mail advertising, a newsletter can inform with facts and explanations, and people are more likely to follow facts than advertising statements; just think about all the times you threw out regular mail ads without even a second thought.
Newsletters are good at attracting customers because when customers read them, they don’t think that they’re reading ads. Instead, all the information about your product or service is laid out to the readers in a way that makes it more approachable, and in return, people will open their doors to you. For any business that really wants to stand out and be noticed, newsletters are an easy and powerful tool for bringing in new customers without much risk.
Jim Palmer is known internationally as ‘The Newsletter Guru’ – the go-to resource for smart, effective strategies that maximize the profitability of customer relationships. Jim is also the author of The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life. Get a free newsletter template at www.TheNewsletterGuru.com.