Newsletters are terrific tools for promoting your business and advertising your products and services, but it is important to complement your promotional materials with additional content like the following listed examples to keep your current readers interested and expand your subscriber list further.
Include a story in your newsletter. It could be about anything, some humorous personal anecdote, something noteworthy that’s currently happening in your life, your views on a famous person or place, or random thoughts and opinions to entertain your audience. An interesting story will engage your readers’ attention and make them look forward to another one in your next issue. More importantly, a story shows a side of your personality and reminds readers that your business is run by friendly and accessible people.
Another idea is to create and follow a theme for each issue of your newsletter. A theme allows for focused enjoyable content and fun matching graphics and backgrounds. These could include seasonal holidays like Halloween and Thanksgiving, or awareness months like African American History month or Earth Day. Seasonal themes are great if your business offers special holiday products and promotions.
Deliver quality content, such as useful facts and statistics, and practical tips and advice. Emphasize the relevance of your newsletter by including interesting news articles or discussing current cultural trends. This demonstrates that your organization or brand is informed and up to date with current events.
Finally, use your newsletter to invite readers to interact with your brand. Include a link to your website, and ask your readers to contribute their opinions in polls or surveys. Make sure your contact information is prominently presented in case they would like to contact you with questions or suggestions.
Follow these tips to create an awesome newsletter your subscribers will truly consider useful and look forward to receiving on a regular basis!