Let’s begin by selecting an attractive newsletter template. These are great because all the layout and design details are already taken care of; all you have to do is create and insert your content. You can find numerous online newsletter services that offer businesses a free 30-day trial period in which you can familiarize yourself with the product and assess whether or not it meets your needs and those of your customers. On the other hand, you can decide on a free newsletter template and take care of the editing and distribution of the finished newsletters yourself.
Next, let’s put together your list of recipients. Don’t waste money on purchasing a contact database because these recipients will most likely delete newsletters they did not sign up for. Instead, start by inviting your existing customers to sign up for your newsletters and ask them to forward the link to friends who may also be interested. Also, make sure to advertise your newsletter on your website, blog, and social networking pages.
So how do we keep the momentum going once you’ve started circulating your newsletters? For starters, you should always keep a list of topics and ideas for your newsletter and add to this list whenever possible. Looking over your list maybe you’ll find concepts and themes you can reuse or expand upon in future issues. It might also not be a bad idea to sign up for your competitors’ newsletters to make sure that yours is up to par with what they’re offering and develop new ideas in the process. In addition, ask your subscribers what type of content they would find useful in future issues. Use all these ideas to continuously improve your newsletters for maximum impact on your existing and potential subscribers.