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The ideal company newsletter consists of interesting yet informative articles, all items that customers want to read. Some of these articles may have to do with current company news, products, and services. However, an overwhelming focus on your company may put off customers, who will perceive the newsletter as merely another marketing tool. To create…

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It’s a proven fact that e-newsletters make businesses succeed. Here are seven sure-fire ways to make a great newsletter and increase your profits: #1: Newsletters Maintain Customers When looking to expand your business, your current customers offer the best foundation. The longer they are your customers and enjoy your products, the more likely they are…

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For the customer, there is something very satisfying about holding a print newsletter in one’s hands — more so, than say, accessing a newsletter online. It has something to do with the physicality of having the information in front of one’s eyes, and the convenience of being able to carry it anywhere. Companies would be…

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Creating a newsletter is one of the smartest investments a company can make. For one, it’s an easy means of promoting the company’s name and developing friendly relations with established and potential customers alike. A newsletter can consist of public announcements, various facts, upcoming events, answers to common problems; in short, anything company-related that might…

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The most effective newsletters all follow a similar template. Follow these steps to design a successful and attractive newsletter. Make it Personal The best newsletters are not just business; they are personal. Allow your character to shine through in your newsletter so that it does not sound like another boring sales pitch. One simple, though…

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Your customer should expect to receive his or her informative newsletter on a monthly basis. Consistency is more important than the size of the newsletter or its overall aesthetic appeal. Consistency is a neglected aspect of newsletter writing many of their authors fail to achieve.  Without consistency you can’t have a successful newsletter and they…

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When trying to further your online business, newsletters are great ways to get the information out about your company and your products. They also help to develop customer relations, building a sense of trust with your target audience. Newsletters exhibit what your problems your products solve, demonstrate your knowledge about your products and customer’s needs,…

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