Many years ago, during the severe recession that began in 1981, I was managing a bicycle store. I was deeply concerned because our business was literally shrinking before our eyes with fewer and fewer customers coming into the store every day. Money was so tight that we’d turn out the lights to save electricity when no customers were in the store and we’d then quickly run to the breaker box to turn them on when we heard a car in the parking lot! Have you ever been that worried in your business?

I began to feel helpless, almost sick to my stomach, as I watched our business dwindle down. My biggest fear was that the business may close; I’d lose my job, or both. Times were very tough and my initial thought was that people just didn’t want what we sold or because of the recession, they didn’t have the money for it.

Was I ever wrong!

To add to my stress, at the time I was newly married and my wife was pregnant with our first child. I was under a tremendous amount of pressure to find a way to not only survive but dramatically grow the business since a big part of my paycheck and the ability to support my family was based on the profits of the business. Have you ever felt the type of ‘pain in your gut’ stress I was feeling?

I felt helpless as I watched our business dwindle down and my biggest fear was that the business may close, I would lose my job, or both. Times were tough and my initial thought was that people just didn’t want what we sold or didn’t have the money for it. Was I ever wrong!

How I Used Fear and Determination
to Change Everything

Fear can be a great motivator and since I obviously didn’t want the business to fail, nor did I want to fail my wife, I got to work and developed a marketing and business building strategy to grow the bike shop into one of the largest volume stores in the country. My plan was wildly successful and I eventually used these same strategies to earn a lot of money for my family!

Today I’m known internationally as The Newsletter Guru, the Go-To Resource for Maximizing the Profitability of Customer Relationships. Here’s how that all got started!

There are at least Ten Valuable Marketing Lessons for your business in the short story I’m about to share, and no matter what business you’re in, you can use every single one of these lessons to boost your business right now!

I’ll use bolded words so you don’t miss a single powerful business building lesson!

I first recognized that with fewer customers it was imperative that we maximize the profit potential of every customer we had.

Second, since we didn’t have any marketing money to spend on new customer acquisition we needed to put our focus instead on customer retention and build stronger relationships with our current customers. I knew that in addition to doing more business with us, they would also be more inclined to refer new customers to us.

Maximizing the Profit of Every Customer

I quickly figured out that simply selling more bicycles was not the best way to boost profits as they have a low profit margin and they take time to sell, assemble, and service. We needed to concentrate on selling more of our higher profit margin items.

OPPORTUNITY: I did some research and discovered that of all the things sold in the store, the specialty bicycle clothing had the highest profit margin.

PROBLEM: The only problem with this strategy was the lack of demand. In the early ’80s a casual bicycle rider didn’t necessarily want to be seen in the colorful tight fitting jerseys and skintight black padded shorts that are commonplace today.

SOLUTION: But as avid cyclists, my team and I discovered that when we explained the advantages and benefits of wearing bicycle clothing to customers in the store, in clear simple conversational language, they began purchasing the bicycle clothing!

Seeing how well we sold clothing face to face, I knew that if I could simply educate a lot of customers at the same time about the advantages and benefits of bicycle clothing, we would sell much more, which would increase the store’s profits, and ultimately my paycheck!

Sell More to Customers You Already Have
and Get More New Customers Referred to You

So, my goal was to have a conversation with people even if they weren’t coming in the store, and the best way I thought to do this was to write a customer newsletter! And so with no previous experience, that’s exactly what I did!

I not only mailed the newsletter to our entire database of customers, I also mailed it to a targeted list of prospective customers.

Big Secret: As I typed my newsletter I imagined that I was having a conversation with the readers, as if they were actually in the store! I explained the advantages of the special clothing, using descriptive language that clearly painted a picture of benefits to them.

For example, instead of simply writing a headline such as Monthly Special: Bicycle Shorts (how boring!), I wrote a fun descriptive headline that said The Secret to Riding Four Hours Instead of Forty Minutes without a Sore Butt! This got everyone’s attention!

As I said, I also used the newsletter as a prospecting tool and distributed it to the members of the various bicycle clubs within an hour’s drive of our store, clearly a targeted list of prospective customers!

THE RESULT: Did it work? You bet it did! Before I started sending our first newsletter, our annual sales of clothing were about $8,000 to $10,000. A few short years later, we were selling over $100,000 worth of cycle clothing - and a ton of other merchandise as well to our new customers!

Our newsletter was working so well we kept mailing more! In fact, our store soon began experiencing huge double-digit increases for several years in a row, thanks in large part to the success of our monthly newsletter and the stronger, more loyal customers we were creating. Newsletters are an amazing marketing tool!

The More Newsletters We Mailed
the More We Sold!

A Surprising but Hugely Welcomed
Bonus Marketing Strategy!

Because we mailed our friendly customer newsletter every month, something very profound was happening that I didn’t expect. In the eyes of our customers and prospects, our newsletter was fast positioning us as ‘The Go-To’ Experts!

Because of how we presented ourselves and the information we shared, we were seen as the best, most knowledgeable bike store around! Another huge benefit!

PLUS! Since we mailed every month, our name was always top of mind with our customers which made it very easy for them to remember us when they were ready to purchase and refer their friends and neighbors to our store – and did they ever!

We actually had new customers coming in to our store saying things like, “I don’t know what bike I want to buy yet but my friend Joe said you guys were the best around!”

Needless to say, I was completed sold on the amazing magical marketing and business building power of a friendly customer newsletter.

I later went on to create and use newsletters to the great benefit of all other employers I had. You can read more about this in my book, The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life!

My belief in newsletters as an amazing—almost magical—marketing tool remained so strong that in 2001 I started my own newsletter business and what a ride it’s been!

Who I Am And Why You Should Listen to Me

My name is Jim Palmer and I’m known internationally as The Newsletter Guru. I literally wrote the book on newsletter marketing - The Magic of Newsletter Marketing – The Secret to More Profits and Customer for Life. I also wrote the popular book Stick Like Glue – How to Create an Everlasting Bond With Your Customers So They Spend More, Stay Longer, and Refer More and I’ve been featured in the books The Ultimate Success Secret, Dream, Inc., and ROI Marketing Secrets Revealed. I’ve been marketing and building businesses for 30 years.

In addition to my wildly popular No Hassle Newsletter program, I’m also the creator of the mega-hit “Done-for-You” Marketing and Business Building Program called No Hassle Social Media. After you’re done checking out No Hassle Newsletters, be sure to visit www.NoHassleSocialMedia.com to see how I can help you get off the sidelines and quickly and easily benefit from this low to no cost marketing phenomenon.

Finally, I’m very proud to be recognized as a Glazer-Kennedy Insiders Circle™ preferred vendor. My amazing support team I currently serve hundreds of clients in nine countries every month boost their profits with an awesome ‘Done-By-Us-For-You’ No Hassle Newsletter. Are you ready to join the team?!

Newsletters Are An Amazing,
Almost Magical Marketing Tool!

You’ll be shocked and amazed when you discover how much faster, easier, and more profitable it is selling more of your products and services to your current customers. You simply won’t believe it until you experience this amazing turnaround in your business.

A monthly customer newsletter is. hands-down, the best way to generate more repeat and referral business and get and keep more customers for life. That is the huge opportunity that awaits you too!

No Hassle Newsletters Will Fill Your Pipeline
With More Profitable Repeat Business and
a Boatload of Referrals - With No Cold Calls,
No Pressure, and No Rejection!

With my Famous ‘Customer-Loving™’ content and my incredible ‘Done-By-Us-For-You’ No Hassle Newsletter templates, your customer newsletter can be done in less than an hour every month - in fact, many clients tell me it takes them about 23 minutes per month!

That’s right; with your own customized No Hassle Newsletter, the easiest and best way to boost your profits and get more customers for life just got a whole lot easier! And with my No Hassle More Profits and Customers for Life Guarantee, all the risk is on me!

No Hassle Newsletters Makes Doing
What You Know You Need To Do
For Your Business, Quick, Easy,
Painless, and Profitable!

The truth is that for just about any business, the greatest potential for new business and profits lies within its current customer base. The gold you’re searching for is right at your feet! Yet a majority of companies constantly spend the bulk of their marketing efforts and dollars always trying to win over new customers. This is a costly marketing mistake.

Did you know that each 1% increase in customer retention equals 7% increase in profits? That’s huge!!

That’s Why Newsletter Marketing
Is So Effective

With my wildly popular ‘Done-By-Us-For-You’ No Hassle Newsletter program you can produce a personalized monthly customer newsletter in about 23 minutes per month. And with one of my custom mastheads, designed exclusively for your business, your newsletter will 100% personalized to you and your customers will love it!

Dollar for Dollar Newsletters Are The Most
Effective Marketing Tool Available – Bar None!

Here's just a few of the reasons why my No Hassle Newsletters are so important to your business.

Newsletters:

• Increase Brand Name Awareness
• Enhance Your Reputation as Industry Expert
• They Have a Longer Shelf Life than Other Forms of Marketing
• Are Read by Multiple Readers
• Are a Great Way to Differentiate Yourself From Your Competitors

I bet you’re curious as to why my No Hassle Newsletters are so darn effective. Here are a few reasons:

• Most People Read Newsletters With Their ‘Guard Down.’ This is a key reason why they are so effective, because newsletters are not perceived as simply another sales solicitation. Dan Kennedy puts it this way, “People are conditioned to be less resistant to reading ‘information’ (such as articles) than advertising.”
• Your Customers Look Forward to Receiving It
• Newsletters Are an Effective Way to Introduce New Products and Services
• Customer Newsletters Are a Highly-effective ‘Referral’ Tool. (Hint: this is where you get NEW customers from - and these new customer are pre-sold!)

No Hassle Newsletters Are The Easiest and Best Way For Any Company To Get
More Profits and Customers for Life!

I’m Ready, Jim – Sign Me Up

You May Be Wondering, "Why Doesn't
Every Business Use A Newsletter?"

I speak all over the country on client retention and the effectiveness of newsletter marketing and one of the questions I often get asked is: “Jim, if newsletters are so effective …then why doesn’t every business use one?”

Despite the overwhelming evidence and proof as to their effectiveness, not every business uses a customer newsletter.

When asked why, the top two reasons given are:

• Producing an effective customer newsletter that gets results can be very time consuming, and …
• I never know what to put in it!

This is precisely why for many companies, even with their best of intentions, it just NEVER gets done!

Perhaps this may be why you are not yet sending your customers a monthly newsletter - following the successful and proven path to growth and higher profits that so many before you have.

To be fair, as entrepreneurs, we’re already wearing many other hats and responsible for many daily tasks. So, when push comes to shove, the monthly newsletter always seems to get pushed to the back burner or worse yet, completely off the stove!

If this has been your experience or if you’ve never started a newsletter in the first place for fear that you wouldn’t have enough time or content, then No Hassle Newsletters is the perfect solution for you and your business!

I’m Ready, Jim – Sign Me Up

You Won’t Believe How Quick, Easy, Painless And Profitable My No Hassle Newsletters Are

CLICK TO SEE SAMPLE ISSUE

Every month, No Hassle Newsletter members receive my 24-page newsletter called "Success Advantage 2.0 Newsletter and More!" This amazing newsletter is chock full of a wide-assortment of my Famous “Customer-Loving™” content – a wide variety of articles, cartoons, puzzles, clipart, and more! And as a subscriber you’re free to use it all in your newsletter! Your customers will love to read these articles month after month!

If you’re a coach, consultant, or marketing guru to your own customers, you may be interested in my Master Reseller program! With Master Reseller, in addition to promoting your own business with a newsletter, you can sell my newsletters and content to your own customers for a price you choose! Master Reseller gives you the opportunity to add another revenue stream to your business!

Note: You can view a video about the Master Reseller program at the bottom of this page!

Don’t Already Have a Newsletter Designed?
No Problem, I Take Care of That Too!

Members of my Platinum Newsletter Marketing System also receive my famous ‘Done-By-Us-For-You’ No Hassle Newsletter Templates! You get these awesome looking newsletters already filled in with a great assortment of articles in Microsoft Word so they are quick and easy to edit. If you can copy and paste you can quickly and easily edit these templates!

Here are some samples of my No Hassle Newsletter templates:

	Sample Newsletter Templates
* Sample No Hassle HTML E-Newsletter

Since I give you both color and black and white, 2-page and 4-page newsletters, you can choose the size and style No Hassle Newsletter that will work best for your business. They’re all included in the Platinum Newsletter Marketing System.

You not get these great looking No Hassle Newsletters, already filled with an assortment of my famous “Customer-Loving™” content, you also get my famous 24-page Success Advantage 2.0 Newsletter and More!

Every issue of my Success Advantage 2.0 Newsletter and More is a whopping 24 pages and contains an incredible assortment of articles, handpicked by me, that you are free to use in your newsletter with no fee or attribution needed.

And because we have subscribers in nine countries, I provide a huge section of articles written by international writers! Let me share with you just some of the categories of articles you’ll find in each issue:

Plus, we even include a large section of content written for our international clients!

Every month, about 30 days prior to the issue date (i.e. you will get content for your June newsletter at the beginning of May); you’ll get the new issue of the Success Advantage 2.0 Newsletter and More and all of the No Hassle Newsletter templates included in your membership level.

Didn’t See Your Industry Listed? Not to Worry!

Let me explain. You see, the main idea behind a friendly customer newsletter is to build and maintain strong healthy relationships with your customers so they will remain close and keep buying and referring. My No Hassle Newsletter templates are filled with short articles that are fun, interesting, and entertaining. You will add one lead article about your particular niche and that’s it – your newsletter is done and ready to go!

In addition to the amazing assortment of articles we already provide, No Hassle Newsletter members also love having our outstanding team of professional and experienced writers at their disposal! That’s right; our writers will produce for you a custom 300-400 word article, specifically for your business, for an incredibly low price!

All No Hassle Newsletter Custom Articles are 100% unique and optimized for your selected keywords and are passed through a verification tool called Copyscape (100% Plagiarism Free). You can also rest assured that all custom articles will not be reused or resold anywhere. They are yours to edit, use, and keep as your own.

And thanks to our huge volume, we offer No Hassle Newsletter subscribers this custom article writing service at truly great prices.

• Deluxe CC: $20 each
  
• Platinum Newsletter Marketing System: $14 each (30% discount)
  
• Master Reseller: $12 each (40% discount)

I’m Ready, Jim – Sign Me Up

As I said, I suggest you write one ‘main’ article about your niche along with a short personality based note and that’s it! You then copy and paste these two articles into your No Hassle Newsletter and ready to go - piece of cake!

BONUS! Your Membership to
No Hassle Newsletters Is Far More
Than Just Newsletters!

No Hassle Newsletters is much more than simply the best ‘Done-By-Us-For You’ newsletter program ever. I also help you become a smarter marketer and a more profitable and successful business owner.

You’ll see a complete list of the monthly benefits in the chart below, but I'll highlight just a few.

• ‘Interview the experts’ coaching calls! Every month I interview leading entrepreneurs and business building experts including Bob Burg, Melanie Benson Stick, Adam Urbanski, Beth Schneider, Mike Capuzzi, Charlie McDermott, Brian Horn, Timothy Seward, Michelle PW, and more!

• Personalized Custom Mastheads Exclusively For Your Business! As great as my ‘Done-By-Us-For You’ No Hassle Newsletters are, you can make them even better by personalizing them to your business with a custom masthead designed exclusively for your business! To see a small sample of the custom mastheads we’ve created for our customers, click here.

• Discount Print and Mail Coupons! Every month No Hassle Newsletter subscribers receive money saving discount coupons on my wildly popular Concierge Print and Mail Service! My Concierge Print and Mail Program makes printing and mailing your newsletter quick, easy, and inexpensive! By the way, my clients regularly tell me that my print and mail prices are 10%-15% less than their local printers pricing – before the special discounts!

• One-on-One Coaching With Me! Platinum Newsletter Marketers and Master Resellers can get free one-on-one coaching with me as every month I host a two-hour open call in session where you can ask me what ever is on your mind!

• Newsletter Postcard Templates! Newsletter Postcards are another marketing tool that you can use in your business. They have the same design, look, and ‘appearance’ as a regular monthly newsletter and are a perfect way to grab your customers attention between your regular monthly newsletter – or whenever you have something to promote.

  Every month, Platinum Newsletter Marketing System members and Master Resellers will receive a ‘Done-By-Us-For You’ monthly Newsletter Postcard already filled in with content. These easy to use templates are in Word and editing text and pictures is as easy as copy/paste! Click here to see what the Postcard Templates look like!

Sounds Amazing Jim,
What’s The Investment?!

In addition to the Master Reseller Program, there are two membership levels in No Hassle Newsletters.

Deluxe CC (Content and Coaching) And E-Mail: If you already have a customer newsletter but wish it was faster, easier to produce, and more customer friendly, then my Deluxe CC and Email is a perfect choice for you (the CC stands for Coaching and Content). Every month you'll get my 24-page Success Advantage Newsletter and More, filled with my famous “Customer-Loving™” content, and you even get my awesome monthly email newsletter template that you can easily customize and send to your list! You also get an MP3 of my monthly ‘Interview the Experts Coaching call which is a real member favorite!

Platinum Newsletter Marketing System: This is my most popular program! If you don’t already have a great looking newsletter that’s producing dramatic results in your business, then my Platinum Newsletter Marketing System is just what you need! It’s packed with everything you need to market and grow your business including 2- and 4-page newsletters in both black and white and color! You may be curious why so many. Well, this gives you a lot of flexibility, especially if you have a large list. For example, you may decide to send your best ‘A’ level customers a color newsletter and your ‘B’ level customers a 4-page black and white newsletter. You can also send your prospects or lost customers a 2-page black and white newsletter, saving money but still working to build the relationship! My Platinum program gives you everything you need for maximum flexibility and results!

Master Reseller: Master Reseller is the Premier Newsletter Marketer program with full reseller rights! You can use, edit, and resell my content and newsletters to your clients for a price you choose! Please watch the video at the bottom of this page and I'll explain this opportunity further.

PLUS! I make printing and mailing your customer newsletter super fast, very easy, and best of all, inexpensive with my amazingly popular Concierge Print and Mail on Demand Service!

I’m Ready, Jim – Sign Me Up

The following chart lists all of the benefits available through No Hassle Newsletters and makes it easy to compare which benefits come with each level.